- To develop strong relationships with key consumers so the business will be viewed as indispensable partners, rather than just another distributor.
- The company will work closely with each customer to recommend product assortment unique for their retail base, appropriate stocking levels, pricing and display assortments, as well as promotional ideas and material to increase sales.
- To become the recognized leader in the target market.
- To expand the operations nationwide.
- To exist to attract and maintain customers.
- Fruits and dehydrated vegetables products to exceed the expectations of the consumers.

- To provide the fines tagri culture products, using the Internet to lower the consumer’s cost.
- To become the competition of the larger and more costly service in the area.
- Dedicated to customer service the business will give its patrons the kind of service that is respectful and prompt.
- Employees of the firm to be treated in a professional manner with a rewarding work environment and fair compensation.
- Each customer to feel as though he or she has received five–star products at a bargain price.
